![]() You’ll be pleasantly surprised by how many people take you up on your proposition. You might offer to do a project for your current employer or work in a new position for three months with no raise. Try it out in a small, safe test approach first. But before you get that 30 or 50 or 100 percent salary increase, you have to get in the door. Likewise, an employer who promotes you to a higher position (or a new employer who hires you) but will pay you only your previous salary for the first thirty or sixty or ninety days is the same employer who will probably agree to pay you 30 or 50 or 100 percent more in the long term. A new client first coming in for a lower-priced starter offer will turn into a client who buys over and over at full margin. Remember, focus attention on the fact that where you begin has nothing to do with where you end up. Then figure out how you can lower the resistance barrier to a prospective client, employer, or prospect by lowering the entrance fee you ask. Make a list of every product or service you or your company sells. Then see what a dramatic difference it makes in the way they respond to you.īreak Even Today, Break the Bank Tomorrow Connect (in person, by letter, E-mail, or fax) more compassionately, respectfully, and loyally to that person. Let your renewed passion and purpose work for you and them. Find something about them you can get even more enthusiastic and excited about. You’ve built a deep connection with them. Realize these people are all your friends. ![]() What results are they truly after? What’s the impact your action, product, service, or function has on their career, job, future, wellbeing, etc.? How have you impacted their quality of life in the past? What has it meant in terms of their business or personal success? How much more could you do to improve your impact on that result? Think about their hopes, dreams, fears, interests, families, goals, and dependency or trust in you. Then focus on what that person’s real need in dealing with you is. Think about the different people you deal with, sell your products or services to, buy from, and work with. Your Business Soul -the Strategy of Preeminence You can’t know what area of your career or business to focus on and improve until you know the realities of these areas. What you could be doing better, differently, more effectively, and more profitably. So, identify what you’re doing right and what you’re doing wrong. You can’t make the best decisions, pursue the best strategy, or focus on a big goal until you first recognize and evaluate all the options, opportunities, and business intelligence you have available to you. How Can You Go Forward If You Don ’t Know Which Way You ’re Facing? Finally, start applying the mind-set you’re now developing to the subject matter of each chapter you are about to read. Make a list (and keep adding to it) of as many breakthroughs as you can identify that other industries have produced. Come up with ten possibilities you could test that, if successful, would result in a major breakthrough. Next, try to identify twenty overlooked opportunities that your business or job is sitting on. Try to come up with thirty breakthrough ideas in thirty minutes for thirty different areas of your business or career. Identify both your biggest and easiest existing breakthrough opportunities. Make a list of outside sources of information about other industries’ business practices you could plug into. Imagine what it will be like when your mind is thinking about overlooked opportunities as fresh possibilities in each activity you do. Each one can be targeted for one or more breakthroughs. Break your activities into as many subactivities as you can. Think about breaking out of the conventional approach you’ve been taking in as many different areas of your business or career as possible.
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